Internet service providers (ISPs) are experimenting with a business model that allows content providers (CPs) to subsidize Internet access for end consumers. In this study, we develop a game-theoretical model to analyze the effects of this sponsorship of consumer data usage. We find that the...

Mobile content is increasingly available over mobile platforms and mobile networks. Most common applications are music and games. This study analyses development of mobile digital content value chains and business models, drivers of mobile content dissemination and identifies policy issues.