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Marketing und Konsumerismus
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Marketing
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990
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Kotler, Philip
152
Sheth, Jagdish N.
44
Armstrong, Gary
35
Kerin, Roger A.
32
Baker, Michael John
27
McDonald, Malcolm
27
Leeflang, Peter
26
Hair, Joseph F.
25
Koschnick, Wolfgang J.
24
Fill, Chris
23
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22
Homburg, Christian
22
Piercy, Nigel
22
Tadajewski, Mark
21
Brown, Stephen
20
Franses, Philip Hans
20
Peter, Jerome Paul
20
Grewal, Dhruv
19
Hartley, Steven W.
19
Keller, Kevin Lane
19
Lovelock, Christopher H.
19
Hanssens, Dominique M.
18
Malhotra, Naresh K.
18
Zaltman, Gerald
18
Aaker, David A.
17
Jobber, David
17
Laczniak, Gene R.
17
Lamb, Charles W.
17
Cravens, David W.
16
Donnelly, James H.
16
Gbadamosi, Ayantunji
16
Hartley, Robert F.
16
Kitchen, Philip J.
16
Kurtz, David L.
16
Brennan, Ross
15
Day, George S.
15
Grönroos, Christian
15
Iacobucci, Dawn
15
Kumar, V.
15
Layton, Roger A.
15
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American Marketing Association
81
Edward Elgar Publishing
19
National Bureau of Economic Research
18
OECD
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IGI Global
11
Springer International Publishing
11
Academy of Marketing Science
10
Springer Fachmedien Wiesbaden
10
Chartered Institute of Marketing
9
NetLibrary, Inc
9
European Society for Opinion and Marketing Research
7
Harvard Graduate School of Business Administration
7
American Management Association
6
Erasmus Research Institute of Management
5
USA / Department of Agriculture
5
Walter de Gruyter GmbH & Co. KG
5
AMACOM
4
Econometrisch Instituut <Rotterdam>
4
Esomar
4
European Association for Industrial Marketing Research
4
European Marketing Academy
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Information Resources Management Association
4
Logos Verlag Berlin
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Arbeitsgemeinschaft für Marketing
3
Business & Economics Society International
3
Conference Board
3
Eric Cuvillier <Firma>
3
Europäische Kommission / Programme of Technical Assistance to the New Independent States
3
Fachhochschule Reutlingen / European School of Business
3
Institute of Practitioners in Advertising <London>
3
International Association of Business Communicators
3
Marketing Science Institute
3
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SpringerLink / Bücher
136
Journal of business research : JBR
122
Industrial marketing management : the international journal for industrial and high-tech firms
94
European journal of marketing : EJM
76
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Journal of marketing
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
56
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Journal of macromarketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of business-to-business marketing
43
Springer eBook Collection
40
Journal of historical research in marketing
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
32
Springer eBook Collection / Business and Economics
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
31
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Business horizons
23
Journal of advertising research
23
The marketing review
23
Edward Elgar E-Book Archive
22
Working paper / National Bureau of Economic Research, Inc.
22
Legends in marketing
21
Foundations and trends in marketing : FTMKT
20
Australasian marketing journal
18
Journal of Islamic marketing
18
NBER working paper series
18
International journal of islamic marketing and branding
17
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ECONIS (ZBW)
8,947
USB Cologne (EcoSocSci)
1,218
Showing
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1
Consumer behavior and fashion marketing
Packard, Sidney
;
Raine, Abraham
-
1977
Persistent link: https://www.econbiz.de/10000558445
Saved in:
2
Consumer input for marketing decisions
Fornell, Claes
-
1976
Persistent link: https://www.econbiz.de/10000049883
Saved in:
3
Marketing and the consumer movement
Mitchell, Jeremy
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000054952
Saved in:
4
Organizational buying behaviour : purchasing and marketing management implications
Parkinson, Stephen T.
;
Baker, Michael John
-
1986
Persistent link: https://www.econbiz.de/10004661087
Saved in:
5
Marketing and economic development
Kaynak, Erdener
-
1986
Persistent link: https://www.econbiz.de/10013482080
Saved in:
6
Major energy users and reforms of the German energy industry
Pfaffenberger, Wolfgang
-
1994
Persistent link: https://www.econbiz.de/10000894443
Saved in:
7
Supervision of marketing - Nordic and European : conference in Copenhagen, 28 - 29 october 1991
1992
Persistent link: https://www.econbiz.de/10000897131
Saved in:
8
Information management in advice centres
Steele, Jane
-
1991
Persistent link: https://www.econbiz.de/10000836387
Saved in:
9
The effects of a simulation on the increase of consumer knowledge in middle school students
Hornyak, Mary C.
-
1983
Persistent link: https://www.econbiz.de/10000751847
Saved in:
10
The consumer interest : dimensions and policy implications
Forbes, James D.
-
1987
Persistent link: https://www.econbiz.de/10000721680
Saved in:
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