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Möller, K. E. Kristian
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory : a student text
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Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
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Transforming agriculture and agro-industry : policies, concepts and cases from Central and Eastern Europe
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ECONIS (ZBW)
70
Other ZBW resources
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USB Cologne (EcoSocSci)
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1
Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian
-
1981
Persistent link: https://www.econbiz.de/10002504992
Saved in:
2
Sense-making and agenda construction in emerging business networks : how to direct radical innovation
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 361-371
Persistent link: https://www.econbiz.de/10003976394
Saved in:
3
Relationships and networks
Möller, K. E. Kristian
- In:
Marketing theory : a student text
,
(pp. 304-329)
.
2010
Persistent link: https://www.econbiz.de/10003950912
Saved in:
4
Economics of standard owners : competition as barrier to global harmonisation of food assurance systems
Möller, Kristian
- In:
Quality management in food chains : [EAAE Seminar on …
,
(pp. 23-28)
.
2007
Persistent link: https://www.econbiz.de/10003708544
Saved in:
5
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
6
Research traditions in marketing : theoretical notes
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000849435
Saved in:
7
Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
8
Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian
-
1981
Persistent link: https://www.econbiz.de/10004808689
Saved in:
9
Managerial application potential of multiattribute choice models
Möller, Kristian
-
1978
Persistent link: https://www.econbiz.de/10004808711
Saved in:
10
Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian
-
1977
Persistent link: https://www.econbiz.de/10004824095
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