Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The response of sales to adver...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
66
Werbung
44
Advertising
30
Vereinigte Staaten
30
Werbungsmittel
22
Marktforschung
12
Werbewirkung
12
Advertising effects
11
Internet marketing
10
Online-Marketing
10
Werbungsunternehmung
10
Theorie
9
Theory
9
Marketing
8
Werbungsforschung
7
Absatzpolitik
6
Werbungsausgaben
6
Consumer behaviour
5
Konsumentenverhalten
5
Target group
5
Verbraucherschutz
5
Werbungspolitik
5
Zielgruppe
5
Marketing management
4
Marketingmanagement
4
Werbungspsychologie
4
Markenartikel
3
USA
3
United States
3
Verbraucher
3
Wettbewerb
3
Wirtschaftskonzentration
3
Absatztechnik
2
Advertising regulation
2
Betriebswirtschaftliche Verfahrensforschung
2
Competition
2
Deutschland
2
Fernsehen
2
Großbritannien
2
Marktpsychologie
2
more ...
less ...
Type of publication
All
Book / Working Paper
69
Type of publication (narrower categories)
All
Mikroform
2
Arbeitspapier
1
Aufsatzsammlung
1
Hochschulschrift
1
Konferenzschrift
1
Working Paper
1
Language
All
English
Undetermined
509
German
69
French
2
Swedish
1
Author
All
Barban, Arnold M.
2
Bhattacharyya, M. N.
2
Dunn, S. Watson
2
Frey, Albert Wesley
2
Moyer, Reed
2
Palda, Kristian S.
2
Sandage, Charles Harold
2
Simon, Julian Lincoln
2
Aaker, David A.
1
Albion, Mark S.
1
Anderson, Robert L.
1
Backman, Jules
1
Barry, Thomas E.
1
Bass, Frank M.
1
Bogart, Leo
1
Borden, Neil H.
1
Broadbent, Simon
1
Brozen, Yale
1
Buzzell, Robert D.
1
Cable, John
1
Clarke, James Harris
1
Cohen, Dorothy
1
Collins, Richard A.
1
Comanor, William S.
1
Cowling, Keith
1
Day, Ralph L.
1
Dirksen, Charles J.
1
Dyer, Lee W.
1
Farris, Paul W.
1
Ferguson, James M.
1
Ferguson, James Milton
1
Freimer, Marschal
1
Freimer, Marshall
1
Fryburger, Vernon
1
Gardner, Meryl Paula
1
Geneen, Harold S.
1
Greene, Mark R.
1
Hahn, John
1
Halterman, Jean C.
1
Handler, Milton
1
more ...
less ...
Institution
All
American Marketing Association
1
Association of the Bar of the City of New York
1
Committee on Advertising
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Institute of Practitioners in Advertising <London>
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
University of California at Berkeley
1
more ...
less ...
Published in...
All
Houghton Mifflin Adviser in Marketing
2
Prentice-Hall international series in management
2
A Wiley/Hamilton Publication
1
A study by The Economists Advisory Group
1
A. E. Information Series / North Carolina Department of Agricultural Economics
1
AMA reprint series
1
F.E.W. Research Memorandum, Tilburg University, Department of Economics, Subfalculteit der Econometrie
1
Grid series in advertising and journalism
1
Harvard economic studies
1
International business and management series
1
Irwin Series in Quantitative Analysis for Business
1
McGraw - Hill series in international development
1
Prentice-Hall behavioral sciences in business series
1
Publications in operations research
1
Skriftraekke / F
1
Studies in Business Policy, National Industrial Conference Board
1
The Harbrace Series in Business and Economics
1
The Harbrace series in business and economics
1
The Intext series in marketing
1
The Key issues lecture series
1
The Wiley marketing series
1
The harbrace series in business and economics
1
Warwick economic research papers
1
Wiley marketing series
1
Wiley/ Hamilton series in marketing
1
Working Papers in Economics, University of Queensland, Department of Economics
1
Workings Papers in Economics, University of Queens land, Department of Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
2
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
Saved in:
3
Advertising and market power
Comanor, William S.
;
Wilson, Thomas A.
-
1974
Persistent link: https://www.econbiz.de/10013383060
Saved in:
4
Trends in Danish advertising expenditures
Kjær-Hansen, Ulf
-
1963
Persistent link: https://www.econbiz.de/10001604102
Saved in:
5
Optimal allocation of the Florida citrus industry's generic advertising budget
McClelland, Edward Lowe
-
1969
Persistent link: https://www.econbiz.de/10002389894
Saved in:
6
International handbook of advertising
Dunn, S. Watson
-
1964
Persistent link: https://www.econbiz.de/10014374078
Saved in:
7
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
8
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
9
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
10
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
