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Marketing ; Book
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Marketing
12,978
Marketingmanagement
12,447
Marketing management
12,095
Konsumentenverhalten
3,170
Consumer behaviour
3,163
USA
2,000
United States
1,932
Relationship marketing
1,853
Beziehungsmarketing
1,842
Theorie
1,683
Theory
1,677
Markenführung
1,587
Brand management
1,580
Internet marketing
1,370
Online-Marketing
1,358
marketing
1,207
Strategisches Management
1,170
Unternehmenserfolg
1,142
Firm performance
1,131
Innovation
1,017
Werbung
978
Marktforschung
938
Strategic management
931
Marketingtheorie
865
Marketing theory
844
Advertising
843
Social Web
841
Social web
839
SME
810
KMU
809
Management
754
Internationales Marketing
750
Market research
726
International marketing
702
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688
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679
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620
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583
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551
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536
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3,229
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289
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181
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9,868
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2,173
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945
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945
Collection of articles of several authors
944
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944
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701
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622
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619
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577
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521
Case study
438
Fallstudie
438
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367
Thesis
356
Hochschulschrift
310
Ratgeber
188
Conference proceedings
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Reprint
186
Guidebook
182
Bibliographie
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Congress Report
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Glossar enthalten
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Konferenzbeitrag
88
Handbook
83
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81
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72
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70
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Kotler, Philip
194
Sheth, Jagdish N.
78
Kumar, V.
50
McDonald, Malcolm
48
Keller, Kevin Lane
43
Kitchen, Philip J.
43
Piercy, Nigel
42
Homburg, Christian
41
Armstrong, Gary
38
Kerin, Roger A.
38
Vrontis, Demetris
38
Ferrell, Odies C.
35
Rajagopal
35
Baker, Michael John
33
Melewar, T. C.
33
Hair, Joseph F.
32
Peter, Jerome Paul
32
Leeflang, Peter
31
Tadajewski, Mark
31
Brown, Stephen
30
Franses, Philip Hans
30
Grewal, Dhruv
30
Hanssens, Dominique M.
30
Malhotra, Naresh K.
30
Blythe, Jim
29
Lindgreen, Adam
29
Aaker, David A.
27
Grönroos, Christian
27
Hinson, Robert
27
O'Cass, Aron
27
Varadarajan, Rajan
27
Fill, Chris
26
Schultz, Don E.
26
Winer, Russell S.
26
Hult, G. Tomas M.
25
Irwin, Scott H.
25
Morgan, Neil A.
25
Perreault, William D.
25
Hartley, Steven W.
24
Koschnick, Wolfgang J.
24
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Institution
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American Marketing Association
108
University of Western Sydney
23
Edward Elgar Publishing
22
European Society for Opinion and Marketing Research
22
IGI Global
21
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
National Bureau of Economic Research
17
OECD
16
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Springer Fachmedien Wiesbaden
13
Springer International Publishing
13
Chartered Institute of Marketing
12
Florida Atlantic University
12
Information Resources Management Association
11
Academy of Marketing Science
10
NetLibrary, Inc
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
AMACOM
8
American Management Association
8
College of Law and Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
School of Marketing and International Business
8
College of Business
7
DePaul University / College of Commerce
7
HAL
7
Econometrisch Instituut <Rotterdam>
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
European Association for Industrial Marketing Research
5
European Marketing Academy
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Internationales Arbeitsamt
5
USA / Department of Agriculture
5
Verlag Dr. Kovač
5
Walter de Gruyter GmbH & Co. KG
5
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Department of Economics, Oxford University
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
4
Fachhochschule Reutlingen / European School of Business
4
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Published in...
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Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
Journal of strategic marketing
210
European journal of marketing : EJM
187
Journal of marketing management : MM
175
SpringerLink / Bücher
172
Journal of the Academy of Marketing Science
150
Journal of marketing
142
The journal of business & industrial marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Marketing intelligence & planning
112
Journal of marketing communications
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of retailing and consumer services
92
Journal of marketing education : JME
81
Marketing theory
78
Springer eBook Collection
77
The marketing review
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Journal of marketing research : JMR
67
Journal of advertising research
65
The journal of brand management : an international journal
65
Journal of business ethics : JOBE
64
Journal of historical research in marketing
64
Asia Pacific journal of marketing and logistics
63
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
61
Business horizons
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
International journal of technology marketing : IJTMkt
59
AMS review : official publication of the Academy of Marketing Science
57
International marketing review
57
Journal of business-to-business marketing
57
Psychology & marketing
53
The journal of product & brand management
53
Journal of global marketing
51
Marketing letters : a journal of research in marketing
50
Journal of macromarketing
48
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
48
Cogent business & management
46
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Source
All
ECONIS (ZBW)
19,705
USB Cologne (EcoSocSci)
2,956
BASE
844
RePEc
191
EconStor
186
OLC EcoSci
61
USB Cologne (business full texts)
43
Other ZBW resources
19
ArchiDok
4
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date (oldest first)
1
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
2
A
marketing
perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
3
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
4
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Corporate fashion and circular economy : how to manage ethical challenges in
marketing
of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
6
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
7
Understanding the market in digital environment : a sensemaking framework for
marketing
strategy
Pinarbasi, Fatih
;
Kircova, Ibrahim
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 185-194)
.
2021
Persistent link: https://www.econbiz.de/10012508991
Saved in:
8
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
9
Entrepreneurship education and digital
marketing
: what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
10
Analysis of territories
marketing
activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
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