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Innovatives Dienstleistungsmarketing in Theorie und Praxis
Kleinaltenkamp, Michael (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003398402
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Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred (contributor) - 1999 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
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The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael; Karniouchina, Ekaterina V.; Rhee, Bo van der - In: Journal of service management 25 (2014) 2, pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
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Geomarketing : methods and strategies in spatial marketing
Cliquet, Gérard (ed.) - 2006
Persistent link: https://www.econbiz.de/10013553175
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
Thelen, Eva M. (ed.); Mairamhof, Gaby B. (contributor) - 1993
Persistent link: https://www.econbiz.de/10000349123
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A model for strategic repositioning of service processes
Tinnilä, Markku; Vepsäläinen, Ari P. J. - 1994
Persistent link: https://www.econbiz.de/10000893451
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The handbook of professional service management : caring for the customer before, during and after the sale
Wellemin, John H. - 1984
Persistent link: https://www.econbiz.de/10000805636
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Priorities in services marketing
Easingwood, Christopher J.; Arnott, David C. - 1991
Persistent link: https://www.econbiz.de/10000813724
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Advances in services marketing
Mühlbacher, Hans (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000961787
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German and Anglo-Saxon approaches on services and services marketing : taking stock - looking ahead
Haase, Michaela (contributor); Chatrath, Stefan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003744489