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1
Innovatives
Dienstleistungsmarketing
in
Theorie
und Praxis
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003398402
Saved in:
2
Internes
Marketing
: Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
Bruhn, Manfred
(
contributor
)
-
1999
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001365814
Saved in:
3
The role of coordinated
marketing
-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael
;
Karniouchina, Ekaterina V.
;
Rhee, Bo van der
- In:
Journal of service management
25
(
2014
)
2
,
pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
Saved in:
4
Geomarketing : methods and strategies in spatial
marketing
Cliquet, Gérard
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10013553175
Saved in:
5
Dienstleistungsmarketing
: eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für
Dienstleistungsmarketing
, Innsbruck, Februar 1993
Thelen, Eva M.
(
ed.
);
Mairamhof, Gaby B.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000349123
Saved in:
6
A model for strategic repositioning of service processes
Tinnilä, Markku
;
Vepsäläinen, Ari P. J.
-
1994
Persistent link: https://www.econbiz.de/10000893451
Saved in:
7
The handbook of professional service management : caring for the customer before, during and after the sale
Wellemin, John H.
-
1984
Persistent link: https://www.econbiz.de/10000805636
Saved in:
8
Priorities in services
marketing
Easingwood, Christopher J.
;
Arnott, David C.
-
1991
Persistent link: https://www.econbiz.de/10000813724
Saved in:
9
Advances in services
marketing
Mühlbacher, Hans
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000961787
Saved in:
10
German and Anglo-Saxon approaches on services and services
marketing
: taking stock - looking ahead
Haase, Michaela
(
contributor
);
Chatrath, Stefan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744489
Saved in:
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