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The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos; Hoogendam, Karen - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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The impact of product image, CSR and green marketing in organic food purchase intention : mediation roles of corporate reputation
Lakkana Hengboriboon; Phaninee Naruetharadhol; Chavis … - In: Cogent business & management 9 (2022) 1, pp. 1-20
Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...
Persistent link: https://www.econbiz.de/10014443632
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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Organic and fair trade marketing in Germany
Rottner, Hubert - In: The handbook of organic and fair trade food marketing, (pp. 219-227). 2007
Persistent link: https://www.econbiz.de/10003555526
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Gesundheitsorientiertes Marketing : Perspektiven für die Lebensmittelwirtschaft
Goetzke, Beate - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009791764
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The marketing of organic products : an instrumental/symbolic perspective
Hall, Mark C. - In: Journal of food products marketing 14 (2008) 3, pp. 1-11
Persistent link: https://www.econbiz.de/10003773304
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The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers : a study of Italian consumers
Perrini, Francesco; Castaldo, Sandro; Misani, Nicola; … - In: Business strategy and the environment 19 (2010) 8, pp. 512-526
Persistent link: https://www.econbiz.de/10008797233
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Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
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The role of brand communications in consumer purchases of organic foods : a research framework
Anisimova, Tatiana; Sultan, Parves - In: Journal of food products marketing 20 (2014) 5, pp. 511-532
Persistent link: https://www.econbiz.de/10010465697