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Rewiring : cross-business-unit collaborations in multibusiness organizations
Martin, Jeffrey A.; Eisenhardt, Kathleen M. - In: Academy of Management journal : AMJ 53 (2010) 2, pp. 265-301
Persistent link: https://www.econbiz.de/10003980368
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
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Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan; Raisani, Israr; Iftekhar, Hanan; Mushtaq, … - In: Acta Universitatis Danubius / Oeconomica 10 (2014) 6, pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
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Using grounded theory to model market orientation experiences at practice
Tajeddini, Kayhan - In: International journal of business excellence 6 (2013) 5, pp. 553-571
Persistent link: https://www.econbiz.de/10010231380
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.; Raaij, Willem Fred van - 2007
Persistent link: https://www.econbiz.de/10003534830
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Oh no, the consultants are coming!
Simmnons, Sid; Lovejoy, Angela - 2007
Persistent link: https://www.econbiz.de/10003538171
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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Using foresight research in strategic marketing planning
Murphy, Brian B.; Meyer, Denny - 2002
Persistent link: https://www.econbiz.de/10001715403
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The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study
Dong, Xiaodan; Hinsch, Christian Andrew; Zou, Shaoming; … - In: International marketing review 30 (2013) 6, pp. 591-616
Persistent link: https://www.econbiz.de/10010212386