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Markenführung im Zeitalter von...
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Brand management
14,254
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14,250
Konsumentenverhalten
7,342
Consumer behaviour
7,333
Markenimage
6,513
Brand image
6,491
Brand
4,832
Markenartikel
4,801
Preiswettbewerb
3,349
Price competition
3,249
Beziehungsmarketing
2,364
Relationship marketing
2,362
Theorie
2,128
Theory
2,069
Social Web
1,649
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1,648
Online-Marketing
1,485
Internet marketing
1,473
Marketingmanagement
1,189
Marketing management
1,181
Werbewirkung
1,013
Advertising effects
1,009
USA
831
Luxury goods
817
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817
United States
813
Einzelhandel
778
Retail trade
772
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766
Pricing strategy
762
Werbung
727
Advertising
723
Duopol
661
Duopoly
645
Brand loyalty
626
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622
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619
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613
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612
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578
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1,179
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1,179
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1,065
Case study
250
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250
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246
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246
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243
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173
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Melewar, T. C.
73
Keller, Kevin Lane
57
Balmer, John M. T.
45
De Chernatony, Leslie
44
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Ind, Nicholas
33
Fournier, Susan
32
Uggla, Henrik
32
Christodoulides, George
29
Guzman, Francisco
28
Romaniuk, Jenni
28
Baumgarth, Carsten
27
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Straume, Odd Rune
26
Veloutsou, Cleopatra
26
Brekke, Kurt R.
25
Burmann, Christoph
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Schroeder, Jonathan E.
24
Diamantopoulos, Adamantios
23
Han, Heesup
23
Lambertini, Luca
23
Vrontis, Demetris
23
Inderst, Roman
22
Japutra, Arnold
22
Peitz, Martin
22
Pelsmacker, Patrick de
22
Pitt, Leyland F.
22
Wauthy, Xavier Yves
22
Argenton, Cédric
21
Dens, Nathalie
21
Khan, Imran
21
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National Bureau of Economic Research
47
Springer Fachmedien Wiesbaden
17
Information Resources Management Association
12
NetLibrary, Inc
7
Center for Operations Research and Econometrics <Louvain-la-Neuve>
5
IGI Global
5
Springer International Publishing
5
American Marketing Association
4
Edward Elgar Publishing
4
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
3
Department of Economics, University of Warwick
3
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
3
Nationalekonomiska institutionen, Stockholms Universitet
3
OECD
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
University <Nottingham> / Department of Economics
3
University of Warwick / Department of Economics
3
Verlag Dr. Kovač
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
2
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
2
Cowles Foundation for Research in Economics, Yale University
2
DRI Europe Limited
2
De Gruyter Oldenbourg
2
Department of Business Economics and Public Policy, Kelley School of Business
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Dipartimento di Economia e Diritto, Facoltà di Economia
2
Economics Department, University of Missouri
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
HAL
2
Institut de Recherche Économique et Sociale (IRES), École des Sciences Économiques de Louvain
2
Institute for International Economics <Washington, DC>
2
Institute of Chartered Financial Analysts of India
2
Instituto Valenciano de Investigaciones Económicas
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
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Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
SpringerLink / Bücher
74
Journal of promotion management : innovations in planning and applied research
71
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
17,562
EconStor
174
USB Cologne (EcoSocSci)
146
RePEc
82
BASE
16
USB Cologne (business full texts)
11
Other ZBW resources
3
ArchiDok
1
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Showing
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date (oldest first)
1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
4
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
5
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
The price-matching dilemma
Constantinou, Evangelos
;
Bernhardt, Dan
- In:
International journal of industrial organization
59
(
2018
),
pp. 97-113
Persistent link: https://www.econbiz.de/10012103330
Saved in:
8
Understanding price-induced demand effects for successful pricing in fashion e-commerce
Heuer, David
-
2017
Persistent link: https://www.econbiz.de/10011847015
Saved in:
9
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
10
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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