Narrow search
Showing 1 - 10 of 125
Cover Image
Purchase decision-making within professional consumer services : organizational or consumer buying behaviour?
Jaakkola, Elina - In: Marketing theory 7 (2007) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10003433168
Cover Image
Unraveling the practices of "productization" in professional service firms
Jaakkola, Elina - In: Scandinavian journal of management 27 (2011) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009160367
Cover Image
Designing conceptual articles : four approaches
Jaakkola, Elina - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 18-26
Persistent link: https://www.econbiz.de/10012296591
Cover Image
Purchase decision-making within professional consumer services : organizational or consumer buying behaviour?
Jaakkola, Elina - In: Marketing theory 7 (2007) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10009870654
Cover Image
Sourcing of market knowledge in biotechnology
Renko, Maija - In: Regional development in the knowledge economy, (pp. 111-134). 2006
Persistent link: https://www.econbiz.de/10003357441
Cover Image
Market orientation in markets for technology
Renko, Maija - In: The entrepreneurship - innovation - marketing interface …, (pp. 57-85). 2007
Persistent link: https://www.econbiz.de/10003603295
Cover Image
Differences in the strategic orientations of Nordic and US-based young biotechnology ventures
Renko, Maija - In: International entrepreneurship in the life sciences, (pp. 39-63). 2011
Persistent link: https://www.econbiz.de/10009309723
Cover Image
Early challenges of nascent social entrepreneurs
Renko, Maija - In: Entrepreneurship, theory and practice : ET & P 37 (2013) 5, pp. 1045-1069
Persistent link: https://www.econbiz.de/10010196537
Cover Image
Market orientation of knowledge intensive entrepreneurial firms : preliminary evidence from biotechnology firms
Renko, Maija - In: Research at the marketing-entrepreneurship interface, (pp. 284-304). 2003
Persistent link: https://www.econbiz.de/10003845331
Cover Image
Customer experience management in hospitality
Kandampully, Jay; Zhang, Tingting(Christina); Jaakkola, … - In: International Journal of Contemporary Hospitality Management 30 (2018) 1, pp. 21-56
Purpose: In the contemporary hospitality industry, superior customer experiences are essential in gaining customer loyalty and achieving a competitive advantage. However, limited research addresses this subject. The purpose of this study is to advance scholarly research on customer experience...
Persistent link: https://www.econbiz.de/10012069267