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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000751629
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Using survey data in inferences about purchase behaviour
Gaba, Anil; Winkler, Robert L. - 1990
Persistent link: https://www.econbiz.de/10000812119
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Statistics Asia and Australasia. Sources for Market Research
Harvey, Joan Margaret (ed.) - 1974
Persistent link: https://www.econbiz.de/10000557154
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Statistics America. Sources for market research
Harvey, Joan Margaret (ed.) - 1973
Persistent link: https://www.econbiz.de/10000581223
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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The significance of statistical significance tests in marketing research
Sawyer, Alan G.; Peter, Jerome Paul - 2009
Persistent link: https://www.econbiz.de/10003794414
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Market research data integration : coming to intersections from two directions
Walsh, Peter - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10003541439
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Statistics for marketing and consumer research
Mazzocchi, Mario - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003571688
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Marketing research with SPSS
Janssens, Wim (contributor); Wijnen, Katrien (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003556523