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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve - In: Journal of advertising research 47 (2007) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
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Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015
Persistent link: https://www.econbiz.de/10011349537
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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Global advertising practices : a comparative study
Sirisagul, Kanya - 2008
Persistent link: https://www.econbiz.de/10003656186
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Green advertising and the reluctant consumer
Sheehan, Kim Bartel (contributor) - 2014
Persistent link: https://www.econbiz.de/10010393666