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Multinationales Unternehmen
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Czinkota, Michael R.
146
Marinova, Svetla Trifonova
88
Marinov, Marin A.
85
Ronkainen, Ilkka A.
54
Moffett, Michael H.
39
Stonehill, Arthur I.
22
Eiteman, David K.
20
Marinova, Svetla
18
Vrontis, Demetris
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Kotabe, Masaaki
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Larimo, Jorma
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9
Gupta, Suraksha
9
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7
Nummela, Niina
7
Czinkota, Michael
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4
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4
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4
Narooz, Rose
4
Nielsen, Christian
4
Zhang, Yunlu
4
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3
Cox, Tony
3
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3
Hulland, John
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Pinkwart, Andreas
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European Journal of Marketing
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International Marketing Review
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Marketing in the emerging markets of Islamic countries
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7
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7
Routledge frontiers in the development of international business, management and marketing
7
International business review : the official journal of the European International Business Academy
6
Journal of business research : JBR
6
International marketing review
5
Journal of East European management studies : JEEMS
5
The Addison-Wesley series in finance
5
Best practices in international marketing
4
Business models and firm internationalisation
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The Pearson series in finance
4
Always learning
3
Industrial marketing management : the international journal for industrial and high-tech firms
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3
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Value in marketing : retrospective and perspective stance
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Diversity in action : managing diverse talent in a global economy
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Foreign direct investment in Central and Eastern Europe
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Impacts of emerging economies and firms on international business
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Internationalization of emerging economies and firms
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Journal of international management
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Palgrave Studies of Internationalization in Emerging Markets
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Praeger scientific
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Research handbook of marketing in emerging economies
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ECONIS (ZBW)
255
USB Cologne (EcoSocSci)
40
Other ZBW resources
36
EconStor
5
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1
Consumer attitudes toward advertising in Bulgaria and Romania
Marinov, Marin A.
;
Petrovici, Dan A.
;
Marinova, Svetla …
- In:
Journal of euromarketing
17
(
2007/08
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003755633
Saved in:
2
Evolution of firm- and country-specific advantages and disadvantages in the process of Chinese firm internationalization
Marinova, Svetla Trifonova
;
Child, John
;
Marinov, Marin A.
- In:
Dynamics of globalization : location-specific …
,
(pp. 235-269)
.
2011
Persistent link: https://www.econbiz.de/10009160410
Saved in:
3
Internationalization of emerging economies and firms
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Internationalization of emerging economies and firms
,
(pp. 1-14)
.
2012
Persistent link: https://www.econbiz.de/10009523401
Saved in:
4
New challengers in a global game : reflections on the internationalization of emerging economies and firms
Marinova, Svetla Trifonova
;
Marinov, Marin A.
- In:
Internationalization of emerging economies and firms
,
(pp. 367-380)
.
2012
Persistent link: https://www.econbiz.de/10009524178
Saved in:
5
Impact of customer relationships on brand equity in Chinese retail banking
Marinova, Svetla Trifonova
;
Cui, Jinhuan
;
Shiu, Eric
; …
- In:
Journal of euromarketing
21
(
2012
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10009672991
Saved in:
6
The global crisis and the world : the cases of emerging and developed economies
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Emerging economies and firms in the global crisis
,
(pp. 1-13)
.
2013
Persistent link: https://www.econbiz.de/10009678741
Saved in:
7
Institutional field for outward foreign direct investment : a theoretical extension?
Marinova, Svetla Trifonova
;
Child, John
;
Marinov, Marin A.
- In:
Institutional theory in international business and …
,
(pp. 233-261)
.
2012
Persistent link: https://www.econbiz.de/10009567542
Saved in:
8
The brewing industry in CEE : growth and development
Larimo, Jorma
;
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
The changing nature of doing business in transition …
,
(pp. 87-103)
.
2011
Persistent link: https://www.econbiz.de/10009385035
Saved in:
9
International business and emerging economies
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Impacts of emerging economies and firms on …
,
(pp. 1-12)
.
2012
Persistent link: https://www.econbiz.de/10009681636
Saved in:
10
Lifton Hydra Team
Marinov, Marin A.
;
Marinova, Svetla Trifonova
- In:
Strategic technology management : building bridges …
,
(pp. 207-241)
.
2008
Persistent link: https://www.econbiz.de/10003737432
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