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The global crisis and the marketing scholar
Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
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The future of service is long overdue
Gummesson, Evert - 2010
Persistent link: https://www.econbiz.de/10003968943
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The new service marketing
Gummesson, Evert - In: Marketing theory : a student text, (pp. 399-421). 2010
Persistent link: https://www.econbiz.de/10003950920
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Customer-to-customer interaction in service development : a many-to-many approach
Gummesson, Evert - In: Involving customers in new service development, (pp. 77-97). 2006
Persistent link: https://www.econbiz.de/10003593202
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Case study research
Gummesson, Evert - In: The principles of knowledge creation : research methods …, (pp. 87-110). 2007
Persistent link: https://www.econbiz.de/10003697656
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Service in a complex, value-creating network society
Gummesson, Evert - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 255-269). 2007
Persistent link: https://www.econbiz.de/10003595953
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Extending the service-dominant logic : from customer centricity to balanced centricity
Gummesson, Evert - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 15-17
Persistent link: https://www.econbiz.de/10003679860
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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297
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The theory/practice gap in B2B marketing reflections and search for solutions
Gummesson, Evert - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 619-625
Persistent link: https://www.econbiz.de/10010422021