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Technology mediation in service delivery : a new typology and an agenda for managers and academics
Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Technovation : the international journal of … 32 (2012) 2, pp. 133-143
Persistent link: https://www.econbiz.de/10009537264
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Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Wangenheim, Florian von; Wünderlich, Nancy V.; … - In: Journal of business research : JBR 79 (2017), pp. 181-188
Persistent link: https://www.econbiz.de/10011745251
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Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of service research : JSR 13 (2010) 4, pp. 453-468
Persistent link: https://www.econbiz.de/10008736062
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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of international marketing 18 (2010) 3, pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
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The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian; Anderl, Eva M.; Wangenheim, Florian von - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
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Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva; Becker, Ingo Frank; Wangenheim, Florian von; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
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The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 21 (2018) 3, pp. 319-335
Persistent link: https://www.econbiz.de/10011916513