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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa; Repo, Petteri; Timonen, Päivi; … - In: International journal of innovation management 20 (2016) 2, pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
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The role of market research companies in the new product development process
Nijssen, E. J.; Frambach, Rudolf T.; Loon, Saskia A. C. van - 1996
Persistent link: https://www.econbiz.de/10000952471
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Innovation market research for breakthrough product design : March 4 - 5, 1999 Four Seasons Hotel, Seattle, Washington
Aiken, Kirk Damon - 1999
Persistent link: https://www.econbiz.de/10001455953
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Creating value through company-consumer interaction
Wikström, Solveig - In: Marketing im gesellschaftlichen Dialog, (pp. 247-266). 1996
Persistent link: https://www.econbiz.de/10001293763
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
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In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia; Schmidt, Glen; Ülkü, Sezer - In: California management review 59 (2017) 4, pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
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A design management agent-based model for new product development
Zapata-Roldan, Felipe; Sheikh, Nasir Jamil - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2026-2038
Persistent link: https://www.econbiz.de/10013431075