//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Controlling deceptive advertis...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
11
Consumer behaviour
6
Konsumentenverhalten
6
USA
5
United States
5
Advertising effects
4
Werbewirkung
4
Brand management
3
Markenführung
3
macromarketing
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
International marketing
2
Internationales Marketing
2
Regulation
2
Regulierung
2
Werbung
2
Advertising industry
1
Agency theory
1
Althusser
1
American brands
1
Anforderungsprofil
1
Auslandsinvestition
1
Brand
1
Brand image
1
Civil litigation
1
Community work
1
Competition law
1
Confucianism
1
Consumer privacy
1
Consumer protection
1
Consumer society
1
Data protection
1
Datenschutz
1
Discourse theory
1
Diskurstheorie
1
East Asia
1
Economic history
1
Ethnic group
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
Undetermined
9
Author
All
Gao, Zhihong
16
Kim, Joe H.
2
Li, Na
2
Scorpio, Elaine A.
2
Zhang, Hongxia
2
Guo, Xiaoling
1
Li, Sherry F.
1
O’Sullivan-Gavin, Susan
1
Xu, Jincan
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of Asia Pacific business
3
Journal of current issues and research in advertising : JCIRA
2
Journal of Historical Research in Marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of historical research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Other ZBW resources
1
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
Saved in:
2
Gender discrimination in Chinese recruitment advertisements : a content analysis
Gao, Zhihong
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10003794558
Saved in:
3
Chinese grassroots nationalism and its impact on foreign brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009558355
Saved in:
4
Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
Saved in:
5
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
Saved in:
6
Trademark law and litigation in China
Gao, Zhihong
- In:
Journal of Asia Pacific business
12
(
2011
)
1
,
pp. 43-68
Persistent link: https://www.econbiz.de/10008990511
Saved in:
7
The development of consumer privacy protection policy in China : a historical review
Gao, Zhihong
;
O’Sullivan-Gavin, Susan
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 232-255
Persistent link: https://www.econbiz.de/10011376216
Saved in:
8
Consuming revolution : the politics of red tourism in China
Gao, Zhihong
;
Guo, Xiaoling
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011750540
Saved in:
9
The priming effect of news context on Chinese attitudes toward foreign brands
Gao, Zhihong
;
Li, Na
- In:
Journal of Asia Pacific business
14
(
2013
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10010235654
Saved in:
10
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->