In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Our lives are one way or another related to different groups of individuals. All customers come from diverse backgrounds, do not have requirements equally, and are looking to meet their expectations differently. They have uniqueness and requirements in terms of assistance, communication, and...