1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Front Cover -- Contents -- Acknowledgments -- Introduction -- Author -- Chapter 1: From Fashion to Fast Fashion …: Regulatory Environment -- Chapter 5: The Carbon Footprint of Textile Manufacturing for Fast Fashion -- Chapter 6: The Direct and …

From fashion to fast fashion -- The promotion of a lifestyle -- The production platforms of modern garment … manufacturing -- Regulatory environment -- The carbon footprint of textile manufacturing for fast fashion -- The direct and social …"An in-depth examination of the international fashion trade and related goods, this book raises visibility of the …

"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in … promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and … context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore …