Dikcius, Vytautas; Armenakyan, Anahit; Urbonavicius, Sigitas - 2016
In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing … studies. This study concentrates on analysis and comparisons of children’s influence on parental purchase decision-making in … how children exert their influence on purchasing services versus tangible products for the family use. Interesting …