Trueman, Myfanwy; Cornelius, Nelarine; Wallace, James - In: European Journal of Marketing 46 (2012) 7/8, pp. 1013-1031
Purpose – The aim of this research is to investigate how local company web sites can contribute towards the value and characteristics of city brands online, particularly where post‐industrial cities are concerned, and to establish a predictive model for this. Design/methodology/approach –...