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Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Kellogg on marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
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2
Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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3
"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Jiewen Hong
;
Chang, Hannah H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1392-1411
Persistent link: https://www.econbiz.de/10010526528
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4
Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
Saved in:
5
How long did I wait? : the effect of construal levels on consumers’ wait duration judgments
Wang, Jing
;
Jiewen Hong
;
Zhou, Rongrong
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10011883888
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6
Why does psychological distance influence construal level? : the role of processing mode
Yan, Dengfeng
;
Sengupta, Jaideep
;
Jiewen Hong
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10011734568
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7
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
8
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
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9
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
10
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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