Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of consumer prior...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
6
Markenführung
6
Advertising
4
Decision
4
Emotion
4
Entscheidung
4
Werbung
4
Brand image
3
Experiment
3
Markenimage
3
Advertising effects
2
Age group
2
Altersgruppe
2
Brand
2
Internet marketing
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Target group
2
Werbewirkung
2
Zielgruppe
2
construal level
2
1985
1
Advertising planning
1
Aging population
1
Alternde Bevölkerung
1
Bewertung
1
Beziehungsmarketing
1
Biological data
1
Biologische Daten
1
Category Management
1
Category management
1
Cognition
1
Competitive strategy
1
Consumer motivation
1
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
23
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
7
Book section
7
Language
All
English
Undetermined
37
Author
All
Sternthal, Brian
19
Jiewen Hong
6
Tybout, Alice M.
6
Calder, Bobby J.
3
Lee, Angela Y.
3
Bonezzi, Andrea
2
Cole, Catherine A.
2
He, Sharlene
2
Hong, Jiewen
2
Lee, Michelle P.
2
Malaviya, Prashant
2
Yoon, Carolyn
2
Brendl, C. Miguel
1
Chang, Hannah H.
1
Chernev, Alexander
1
Dalton, Amy
1
Goldberg, Marvin E.
1
Grant, Susan Jung
1
Hamilton, Ryan
1
Hasher, Lynn
1
Healey, M. Karl
1
Keller, Punam Anand
1
Kisielius, Jolita
1
Liu, (Joyce)Jingshi
1
Nam, Myungwoo
1
Rucker, Dereck D.
1
Sengupta, Jaideep
1
Sun, Yacheng
1
Wan, Echo Wen
1
Wang, Jing
1
Yan, Dengfeng
1
Zhou, Rongrong
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Kellogg on marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
HKUST IEMS Working Paper
1
Journal of Consumer Psychology
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Other ZBW resources
1
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
2
Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
Saved in:
3
"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Jiewen Hong
;
Chang, Hannah H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1392-1411
Persistent link: https://www.econbiz.de/10010526528
Saved in:
4
Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
Saved in:
5
How long did I wait? : the effect of construal levels on consumers’ wait duration judgments
Wang, Jing
;
Jiewen Hong
;
Zhou, Rongrong
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10011883888
Saved in:
6
Why does psychological distance influence construal level? : the role of processing mode
Yan, Dengfeng
;
Sengupta, Jaideep
;
Jiewen Hong
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10011734568
Saved in:
7
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
8
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
9
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
10
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
