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Incentivized reviews : promising the moon for a few stars

Petrescu, Maria; O'Leary, Kathleen Bay; Goldring, Deborah; … - In: Journal of retailing and consumer services 41 (2018), pp. 288-295

Persistent link: https://www.econbiz.de/10011808602

Shopping orientations and patronage preferences for internet auctions

Korgaonkar, Pradeep; Petrescu, Maria; Becerra, Enrique - In: International journal of retail & distribution management 42 (2014) 5, pp. 352-368

Persistent link: https://www.econbiz.de/10010384616

Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach

Korgaonkar, Pradeep; Becerra, Enrique; Londoño, Juan Carlos - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 157-186

Persistent link: https://www.econbiz.de/10014447593

Shopping orientations and patronage preferences for internet auctions

Korgaonkar, Pradeep; Petrescu, Maria; Becerra, Enrique - In: International Journal of Retail & Distribution Management 42 (2014) 5, pp. 352-368

Purpose – The purpose of this paper is to analyze the effect of consumers’ shopping orientations and income on online auction patronage intentions. Design/methodology/approach – The study collected data using a national sample of 3,000 online auction consumers over the age of 18, who had...

Persistent link: https://www.econbiz.de/10014804291

Critical factors to successful website development: opinions of website designers and developers

Korgaonkar, Pradeep; O'Leary, Bay; Silverblatt, Ronnie - In: International journal of e-business research : an … 5 (2009) 4, pp. 39-54

Persistent link: https://www.econbiz.de/10003891592

Critical factors to successful website development : opinions of website designers and developers

Korgaonkar, Pradeep; O'Leary, Kathleen Bay; … - In: E-business applications for product development and …, (pp. 361-377). 2011

Persistent link: https://www.econbiz.de/10008938112

Product, marketing and web site attributes discriminating between successful and failed Internet businesses

Korgaonkar, Pradeep; O'Leary, Bay - In: Journal of internet commerce 7 (2008) 4, pp. 485-512

Persistent link: https://www.econbiz.de/10003800836

Product, marketing and web site attributes discriminating between successful and failed Internet businesses

Korgaonkar, Pradeep; O'Leary, Bay - In: Journal of internet commerce 7 (2008) 4, pp. 485-512

Persistent link: https://www.econbiz.de/10009853573

Commitment variation in the phrases to the relationship development process

Goldring, Deborah - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 229-246

Persistent link: https://www.econbiz.de/10008857875

Constructing brand value proposition statements : a systematic literature review

Goldring, Deborah - In: Journal of marketing analytics : JMA 5 (2017) 2, pp. 57-67

Persistent link: https://www.econbiz.de/10011747173