"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing …, cause-related marketing, marketing to children, and more"--Cover …

The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students … and practitioners who would like to learn more about the basics of ethical marketing …

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical …. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and … topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of …