Intro -- Table of Contents -- Foreword to the Third Edition -- Introduction -- Part One -- 1. Patterns of Cross- Cultural Business Behavior -- 2. The "Great Divide" Between Business Cultures: -- 3. Deal First or Relationship First? -- 4. Communicating Across The Great Divide: -- 5. Formal vs....

Intro -- Contents -- About the Authors -- Foreword -- Marketing in Asia -- 1. Sizing up the Market -- 2. Business Behavior in Asia -- 3. Laying the Groundwork -- 4. Exploring a Network -- 5. Getting It in Writing -- 6. Putting It All Together -- 7. What about Bill? -- Negotiating in Asia -- 8....