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Celebrity advertising : a cognitive response approach
Mehta, Abhilasha - 1990
Persistent link: https://www.econbiz.de/10004765368
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Celebrity fashion marketing : developing a human fashion brand
Caan, Fykaa; Lee, Angela - 2023
"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors...
Persistent link: https://www.econbiz.de/10014417661
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Wörterbuch des internationalen Messewesens
Martius, Theodor - 1967
Persistent link: https://www.econbiz.de/10000604830
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Brand.new
Pavitt, Jane (contributor) - 2001 - Repr.
Persistent link: https://www.econbiz.de/10004765778
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What is exhibition design?
Lorenc, Jan (contributor) - 2007
Persistent link: https://www.econbiz.de/10004924542
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Before Victoria : extraordinary women of the British Romantic era
Denlinger, Elizabeth Campbell - 2005
Persistent link: https://www.econbiz.de/10004828573
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940