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1
Sales force impact on B-to-B brand equity: Conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
-
2010
Persistent link: https://www.econbiz.de/10010300758
Saved in:
2
Brauerei-Forum / International VLB edition : technical periodical for breweries, malthouses, the beverage industry and partners
Versuchs- und Lehranstalt für Brauerei in Berlin
-
Berlin : VLB
-
2006 -
Persistent link: https://www.econbiz.de/10003641482
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3
Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Perspectives on internationalization and international …
,
(pp. 251-262)
.
2008
Persistent link: https://www.econbiz.de/10003729470
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4
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
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5
The concept of brand personality as an instrument for advanced non-profit branding : an empirical analysis
Voeth, Markus
;
Herbst, Uta
- In:
Journal of nonprofit & public sector marketing
19
(
2008
)
1
,
pp. 71-97
Persistent link: https://www.econbiz.de/10003757539
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6
Wirkung von Multi-Co-Branding : aktueller Stand der Forschung und Ergebnisse einer empirischen Studie
Wünschmann, Stefan
;
Bernhard, Patrick
-
2006
Persistent link: https://www.econbiz.de/10003771984
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7
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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8
Brand positioning in established markets : new approaches in "everyday marketing"
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 100-116
Persistent link: https://www.econbiz.de/10003812339
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9
Kulturbranding
Höhne, Steffen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003820052
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10
How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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