It has often been argued that word-of-mouth(WOM) can contribute significantly to a firm’s success in avariety of ways. Here, we analyze the functional linkagebetween customer satisfaction, WOM, and new customeracquisition. Using data from two empirical studies weconceptualize and test the...

In today’s fast-paced world, we count on knowledgeable, ethical professionals to help redress the balance of informationoverload and complex, faceless corporations.Few symbols have lasted as long, and proven as integral to the way people make difficult decisions about who to trust,than the...

Robert Barth (Hochschule für Technik und Wirtschaft, Chur) führt in die Diskussion um denMehrwert ein, den Bibliotheken schaffen. Im Vergleich zu Studien etwa bei Opernhäusernund Theatern setzten entsprechende Untersuchungen bei Bibliotheken spät ein – dabeikönnen Bibliotheken aller Typen...

Das Ziel dieses Forschungsprojektes ist es, zu erörtern, wie die Nutzung von Quality ofService (QoS) Techniken in einem LRIC-Kostenmodell berücksichtigt werden sollte.Netzbetreiber setzen heute verschiedene QoS-Techniken ein, um die qualifizierte Bereitstellungvon Diensten zu verbessern, was...

Technological change is often hypothesized as one of the main drivers of mergeractivities. This paper analyzes the role of technology in mergers and acquisitions(M&As) at the firm level. Based on a newly created data set that combines financialinformation and patent data for public limited...

This paper describes the successful appliance of QFD methods to select and manage external IT ServiceProviders / IT Suppliers within an IT project.On one hand, realization concepts or technical ideas of the various potential external IT partners wereanalyzed, compared and weighted with also...

The ISO 9000 quality standards, the Capability Maturity Model, and several other guidelines give recommendations to conduct software process improvement ...