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The business and marketing env...
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Marketing
28
Consumer behaviour
21
Konsumentenverhalten
16
Relationship marketing
13
Customer satisfaction
11
Marketing management
11
Marketingmanagement
11
USA
10
United States
10
Kundenzufriedenheit
7
Beziehungsmarketing
6
Dienstleistung
6
Emotion
6
Unternehmen
6
Großbritannien
5
Service quality
5
Services marketing
5
United Kingdom
5
Enterprise
4
International marketing
4
Management
4
Social Web
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Social web
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Tourism
4
Anticipation
3
Brand image
3
Brand management
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Confidence
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Customer loyalty
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Dienstleistungsqualität
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Emotions
3
Erfolgsfaktor
3
Experience
3
Experiment
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Financial services
3
Internationales Marketing
3
Markenführung
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Markenimage
3
Market research
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Undetermined
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research-article
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7
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5
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conceptual-paper
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review
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case-report
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English
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33
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Palmer, Adrian
80
Hartley, Robert F.
14
Koenig-Lewis, Nicole
12
Hartley, Bob
7
Bejou, David
6
Ackermann, Claire-Lise
3
Asaad, Yousra
2
Beggs, Rosalind
2
Gallagher, Damian
2
Huo, Qunying
2
McCole, Patrick
2
Moll, Alexander
2
O'Neill, Martin
2
O’Neill, Martin
2
Ting, Lucy
2
Vichiengior, Tunyaporn
2
Blumrodt, Jens
1
Boissy, Stephanie
1
Charters, Steven
1
Claycomb, Cindy
1
Cliquet, Gérard
1
Divakaran, Pradeep Kumar Ponnamma
1
Ennew, Christine T.
1
Hubbard, Susan
1
Ingold, Anthony
1
Jones, Lisa Elinor Medi
1
Karjaluoto, Heikki
1
Keown‐McMullan, Caroline
1
Koenig‐Lewis, Nicole
1
Koening-Lewis, Nicole
1
Marquet, Morgan
1
Martin, David
1
Mathel, Virginie
1
Matkovskyy, Roman
1
McMahon-Beattie, Una
1
McMahon‐Beattie, Una
1
Organ, Kate
1
Probert, Jane
1
Søndergaard, Helle Alsted
1
Wray, Barry
1
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Journal of Services Marketing
9
Journal of marketing management : MM
5
European Journal of Marketing
4
International Journal of Bank Marketing
3
Journal of customer behaviour
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Direct marketing : an international journal
2
International Journal of Contemporary Hospitality Management
2
The journal of applied business research
2
The marketing review
2
CIM practice & revision kit / Professional certificate in marketing
1
Destination branding : creating the unique destination proposition
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Going global: implementing international business operations
1
International Journal of Public Sector Management
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Management Decision
1
Marketing Intelligence & Planning
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The international journal of bank marketing : IJBM
1
The marketing book
1
The secure online business handbook : a practical guide to risk management and business continuity
1
The service industries journal
1
The spread of yield management practices : the need for systematic approaches ; with 13 tables
1
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Source
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ECONIS (ZBW)
59
Other ZBW resources
21
USB Cologne (EcoSocSci)
13
OLC EcoSci
1
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1
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2009
-
6th ed.
Persistent link: https://www.econbiz.de/10003752862
Saved in:
2
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2006
-
5th. ed.
Persistent link: https://www.econbiz.de/10003171036
Saved in:
3
The business and marketing environment
Palmer, Adrian
;
Hartley, Bob
-
1999
-
3rd ed
Persistent link: https://www.econbiz.de/10001354944
Saved in:
4
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2006
-
5th ed
Persistent link: https://www.econbiz.de/10004806803
Saved in:
5
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2002
-
4. ed.
Persistent link: https://www.econbiz.de/10004772804
Saved in:
6
The business and marketing environment
Palmer, Adrian
-
1999
-
3rd ed
Persistent link: https://www.econbiz.de/10004857703
Saved in:
7
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2009
-
6. ed.
Persistent link: https://www.econbiz.de/10004933163
Saved in:
8
Management mistakes & successes
Hartley, Robert F.
-
1991
-
3. ed.
Persistent link: https://www.econbiz.de/10000827356
Saved in:
9
Marketing mistakes
Hartley, Robert F.
-
1995
-
6. ed.
Persistent link: https://www.econbiz.de/10000532366
Saved in:
10
Marketing mistakes and successes
Hartley, Robert F.
-
1998
-
7. ed
Persistent link: https://www.econbiz.de/10000643268
Saved in:
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