Business operates everywhere in an environment that is both dynamic and challenging: markets have globalised (supply markets and customer markets); technology has become all embracing (this includes product and process technology) and relationships with suppliers, customers and competitors are...

This paper attempts to answer the questions raised in a previous paper by the authors (“Creating value in the ‘new economy”’, Management Decision , Vol. 40 No. 8) which dealt with how business has had to reevaluate the importance of its assets in the “new economy”. The present paper...