"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages … marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used …

"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key … concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of … topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social …