Services and the Green Economy addresses a significant gap in the knowledge and understanding of sustainable economic development. Bringing together a range of expert contributions the book analyses the role of services and service industries in the transition to a greener economy. Framed by an...

Annotation Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operators internal process, it is now extended taking into account the...