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Special issue on marketing modeling on the threshold of the 21st century

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Building implementable marketing models

Naert, Philippe A.; Leeflang, Peter - 1978

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Behavioral models for market analysis : foundations for marketing action

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Market response models : econometric and time series analysis

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Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...