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Integratives Dienstleistungsmanagement : Grundlagen, Beschaffung, Produktion, Marketing, Qualität ; ein Reader
Corsten, Hans (contributor) - 1994
Persistent link: https://www.econbiz.de/10000416559
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Service quality : new directions in theory and practice
Rust, Roland T. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000347620
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10000662417
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Delivering quality service : balancing customer perceptions and expectations
Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L. - 1990
Persistent link: https://www.econbiz.de/10000083054
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
Stauss, Bernd (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716451
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Service marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664322
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Towards a unifying marketing approach through service
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664676
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A focus on customer experience and the changing roles of customers and consumers
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664677
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The creation of the sub-discipline of services marketing
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664678
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The development of ideas for the marketing of services
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664679