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Marketing management : a strat...
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Boyd, Harper W.
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ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
9
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Readings in sales management
Boyd, Harper W.
-
1970
Persistent link: https://www.econbiz.de/10000332631
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2
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674717
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3
Marketing management and administrative action
Britt, Steuart Henderson
;
Boyd, Harper W.
-
1978
-
4. ed
Persistent link: https://www.econbiz.de/10000049895
Saved in:
4
Cases in marketing strategy
Boyd, Harper W.
;
Clewett, Richard M.
;
Westfall, Ralph
-
1958
Persistent link: https://www.econbiz.de/10000650030
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5
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003344579
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6
Making market research more effective by using the administrative process
Boyd, Harper W.
;
Britt, Steuart Henderson
-
2009
Persistent link: https://www.econbiz.de/10003794543
Saved in:
7
Contemporary American marketing : readings on the changing market structure
Clewett, Richard M
;
Westfall, Ralph
-
1957
Persistent link: https://www.econbiz.de/10003039049
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8
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
9
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
10
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1956
-
1. print
Persistent link: https://www.econbiz.de/10001503747
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