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Readings in sales management
Boyd, Harper W. - 1970
Persistent link: https://www.econbiz.de/10000332631
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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Marketing management and administrative action
Britt, Steuart Henderson; Boyd, Harper W. - 1978 - 4. ed
Persistent link: https://www.econbiz.de/10000049895
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Cases in marketing strategy
Boyd, Harper W.; Clewett, Richard M.; Westfall, Ralph - 1958
Persistent link: https://www.econbiz.de/10000650030
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Making market research more effective by using the administrative process
Boyd, Harper W.; Britt, Steuart Henderson - 2009
Persistent link: https://www.econbiz.de/10003794543
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Contemporary American marketing : readings on the changing market structure
Clewett, Richard M; Westfall, Ralph - 1957
Persistent link: https://www.econbiz.de/10003039049
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1956 - 1. print
Persistent link: https://www.econbiz.de/10001503747