Marketing management : a strategic, decision making approach
Harper W. Boyd ...
| Year of publication: |
2002 ; 4. ed.
|
|---|---|
| Other Persons: | Boyd, Harper W. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 594 S. : graph. Darst. 1 CD-ROM ; 12 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-231523-7 ; 0-07-231528-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004735479