Galan-Ladero, M. Mercedes (ed.); Alves, Helena M. (ed.) - 2019
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high …-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non …-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing …
