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Business marketing : a managerial approach
Haas, Robert W. - 1995 - 6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
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Industrial marketing strategy
Webster, Frederick E. - 1991 - 3. ed.
Persistent link: https://www.econbiz.de/10000058322
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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
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B2B brand management : with 7 tables
Kotler, Philip; Pförtsch, Waldemar A. - 2006
Persistent link: https://www.econbiz.de/10003307857
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul; Schwartzman, Eric - 2011
Persistent link: https://www.econbiz.de/10008860314
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Business-to-business marketing : relationships, networks & strategies
Ellis, Nick - 2011
Persistent link: https://www.econbiz.de/10008939662