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The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding

Maklan, Stan; Knox, Simon; Michel, Stefan - 2009

This case describes a strategic marketing dilemma facing Tayo Aderinokun, the cofounder and managing director (CEO) of the highly successful Guaranty Trust Bank (GTBank) of Nigeria. In its initial 15 years, GTBank has grown dramatically to become the most respected corporate bank in Nigeria,...

Persistent link: https://www.econbiz.de/10009463183

Do multi-view X-ray systems improve X-ray image interpretation in airport security screening?

Bastian, Claudia Christina von; Schwaninger, Adrian; … - In: Zeitschrift für Arbeitswissenschaft : ZfA 62 (2008) 3, pp. 165-173

Persistent link: https://www.econbiz.de/10003755571

Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?

Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327

Persistent link: https://www.econbiz.de/10003916596

An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic

Michel, Stefan; Brown, Stephen Walter; Gallan, Andrew S. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 54-66

Persistent link: https://www.econbiz.de/10003679873

Reconfiguration of the conceptual landscape : a tribute to the service logic of Richard Normann

Michel, Stefan; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 152-155

Persistent link: https://www.econbiz.de/10003679934

Guaranty Trust Bank of Nigeria : comment

Michel, Stefan - In: Thunderbird international business review 51 (2009) 4, pp. 399-401

Persistent link: https://www.econbiz.de/10003874382

Shaping, organizing, and rethinking service innovation : a multidimensional framework

Rubalcaba-Bermejo, Luis; Michel, Stefan; Sundbo, Jon; … - In: Journal of service management 23 (2012) 5, pp. 696-715

Persistent link: https://www.econbiz.de/10009666540

Capture more value

Michel, Stefan - In: Harvard business review : HBR 92 (2014) 10, pp. 78-85

Persistent link: https://www.econbiz.de/10010417523

Solution readiness : a guiding framework for supplier firms

Jüttner, Uta; Windler, Katharina; Michel, Stefan; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 4, pp. 52-62

Persistent link: https://www.econbiz.de/10009782543

Service-logic innovations: how to innovate customers, not products

Michel, Stefan; Brown, Stephen Walter; Gallan, Andrew S. - In: California management review 50 (2007/08) 3, pp. 49-65

Persistent link: https://www.econbiz.de/10003733779