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. Relationship marketing becomes a priority in order to manage relationships with stakeholders and to create a competitive edge for …
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Introducing and extending electronic Customer Relationship Management (e-CRM) practices in selected European enterprises had a considerable impact on work content and skill requirements but not on employment levels. While most companies stated that they created new jobs in the course of...
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Internet-based information sharing among different partners of the valuechain enables collaborative business. Beyond, applying ambient technologiesprovides new opportunities for gathering information ubiquitously fromvarious sources including physical objects, e.g. the movement of goods orcars,...
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country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …
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