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Consumer behaviour
13
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Mollá Descals, Alejandro
30
Frasquet Deltoro, Marta
13
Miquel-Romero, Maria-Jose
4
Gil Saura, Irene
3
Martínez-Ruiz, María Pilar
3
Calderón García, Haydeé
2
Fayos Gardó, Teresa
2
Frasquet, Marta
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Lorenzo-Romero, Carlota
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Mondéjar-Jiménez, Juan-Antonio
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Ruiz-Molina, Maria Eugenia
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Ruiz-Molina, Maria-Eugenia
2
Ruiz-Molina, María-Eugenia
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Šerić, Maja
2
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Pascual Marimón, Pilar
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Rojo-Álvarez, José Luis
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Ruiz Molina, Maria Eugenia
1
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International Journal of Retail & Distribution Management
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in tourism destination marketing
1
Decision support systems : DSS ; the international journal
1
Economic research
1
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1
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1
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1
International journal of retail and distribution management
1
Journal of business case studies
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of the Operational Research Society : OR
1
Management decision : MD
1
Market : review for marketing theory and practice
1
The journal of brand management : an international journal
1
The service industries journal
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ECONIS (ZBW)
27
Other ZBW resources
3
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1
Building a tourist typology based on motivations for visiting a cultural city
Gómez-Borja, Miguel Ángel
;
Lorenzo Romero, Carlota
; …
- In:
Advances in tourism destination marketing
,
(pp. 233-243)
.
2010
Persistent link: https://www.econbiz.de/10003997866
Saved in:
2
Using store level scanner data to improve category management decisions : developing positioning maps
Gonzáles-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 666-674
Persistent link: https://www.econbiz.de/10003852631
Saved in:
3
Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain
Mollá Descals, Alejandro
;
Gil Saura, Irene
; …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 375-390
Persistent link: https://www.econbiz.de/10003912744
Saved in:
4
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
5
Application of Social Web tools to the internationalization of retail companies
Mollá Descals, Alejandro
;
Gómez-Borja, Miguel-Ángel
; …
- In:
Journal of business case studies
6
(
2010
)
7
,
pp. 31-36
Persistent link: https://www.econbiz.de/10008839887
Saved in:
6
Spatial mapping of price competition using logit-type market share models and store-level scanner-data
González-Benito, Ó.
;
Martínez-Ruiz, M. P.
;
Mollá …
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003856058
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers
Eckman, Molly
;
Sakarya, Sema
;
Hyllegard, Karen
;
Gomez …
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011376916
Saved in:
9
Internationalization of SME retailer : barriers and the role of public support organizations
Fayos Gardó, Teresa
;
Calderón García, Haydeé
; …
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 183-200
Persistent link: https://www.econbiz.de/10010526540
Saved in:
10
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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