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Estimating beta-coefficients of German stock data : a non-parametric approach

Eisenbeiss, Maik; Kauermann, Göran; Semmler, Willi - In: The European journal of finance 13 (2007) 5/6, pp. 503-522

Persistent link: https://www.econbiz.de/10003570594

The Survival of Newly Founded Firms : A Case Study into Varying-Coefficient Models

Kauermann, Goran - 2009

Varying-coefficient models are used to examine how time modifies initial risk factors in the newly founded firm. Start-up risk factors studied include the prevailing market, the experience and age of the founder, preparation before the firm launch, and the financial frame and legal form of the...

Persistent link: https://www.econbiz.de/10013154193

Analytics for customer engagement

Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356

Persistent link: https://www.econbiz.de/10008652111

"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds

Eisenbeiß, Maik; Blechschmidt, Boris; Backhaus, Klaus; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 4-20

Persistent link: https://www.econbiz.de/10009490160

What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type

Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397

Persistent link: https://www.econbiz.de/10011428880

Personalized online advertising effectiveness : the interplay of what, when, and where

Bleier, Alexander; Eisenbeiß, Maik - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 669-688

Persistent link: https://www.econbiz.de/10011372804

The importance of trust for personalized online advertising

Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409

Persistent link: https://www.econbiz.de/10011377040

Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?

Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263

Persistent link: https://www.econbiz.de/10010364012

On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges

Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407

Persistent link: https://www.econbiz.de/10010408215

Managing customer loyalty to maximize customer equity

Reinartz, Werner J.; Eisenbeiß, Maik - In: Handbook of research on customer equity in marketing, (pp. 139-159). 2015

Persistent link: https://www.econbiz.de/10010483490

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