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Marketing strategy
Wensley, Robin - In: Marketing theory : a student text, (pp. 209-236). 2010
Persistent link: https://www.econbiz.de/10003950836
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Seeking relevance in management research
Wensley, Robin - In: Challenges and controversies in management research, (pp. 258-274). 2011
Persistent link: https://www.econbiz.de/10008856070
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"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin - 2008
Persistent link: https://www.econbiz.de/10003610483
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Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin - In: Critical marketing : defining the field, (pp. 233-243). 2007
Persistent link: https://www.econbiz.de/10003534575
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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin - In: Management decision : MD 47 (2009) 9, pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
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Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin - In: British journal of management : BJM 22 (2011) 3, pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-85). 2016
Persistent link: https://www.econbiz.de/10011471631
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Does market orientation make sense?
Wensley, Robin - In: Australasian marketing journal 19 (2011) 3, pp. 148-150
Persistent link: https://www.econbiz.de/10009269438
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-86). 2003
Persistent link: https://www.econbiz.de/10001725087