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Marketing strategy
Wensley, Robin
- In:
Marketing theory : a student text
,
(pp. 209-236)
.
2010
Persistent link: https://www.econbiz.de/10003950836
Saved in:
2
Seeking relevance in management research
Wensley, Robin
- In:
Challenges and controversies in management research
,
(pp. 258-274)
.
2011
Persistent link: https://www.econbiz.de/10008856070
Saved in:
3
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
Saved in:
4
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
Saved in:
5
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
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6
Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin
- In:
Management decision : MD
47
(
2009
)
9
,
pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
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7
Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
Saved in:
8
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
9
Does market orientation make sense?
Wensley, Robin
- In:
Australasian marketing journal
19
(
2011
)
3
,
pp. 148-150
Persistent link: https://www.econbiz.de/10009269438
Saved in:
10
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-86)
.
2003
Persistent link: https://www.econbiz.de/10001725087
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