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Skill-based versus effort-based task difficulty : a task-analysis approach to the role of specific emotions in motivating difficult actions
Passyn, Kirsten; Sujan, Mita - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 461-468
Persistent link: https://www.econbiz.de/10009580731
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Adding Regret to Fear Appeals: When the Going Gets Difficult, Regret Gets Action
Passyn, Kirsten - In: Journal of Consumer Affairs (2019)
Persistent link: https://www.econbiz.de/10012094060
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Consumer knowledge : effects on evaluation strategies mediating consumer judgments
Sujan, Mita - In: Journal of consumer research : JCR ; an … 12 (1985) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10001019301
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Preparing for the adoption of the new arrival
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
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Temporal mindsets and self-regulation : the motivation and implementation of self-regulatory behaviors
Buhrau, Denise; Sujan, Mita - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 231-244
Persistent link: https://www.econbiz.de/10011374512
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10003724276
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Age differences in product categorization
John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 457-460
Persistent link: https://www.econbiz.de/10001098518
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Knowledge, motivation, and adaptive behavior : a framework for improving selling effectiveness
Weitz, Barton A. - In: Journal of marketing 50 (1986) 4, pp. 174-191
Persistent link: https://www.econbiz.de/10001015992
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Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers
Bettman, James R. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10001068369