The development of mobile application systems is usually realized on the basis of iterative process models ofwhich there are many different variants. The selection of an appropriate process model is a crucial issue forthe success of every system development project, particularly for systems in a...

To yield strategic benefits for all participants, collaboration between OEMs and suppliers have to be based on win-win partnerships. It is uncertain whether this concept deals with a visionary myth or a realistic model. To clarify this, win-win partnerships are examined on the basis of the three...

Hybrid media concepts, i.e. especially combinations of face-to-face instruments andelectronic media, represent a standard in many fields of application for quite a long time. Suchcombinations of diverse, and thus hybrid instruments are meanwhile quite commonly used, forexample, in marketing, in...