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Launch strategies and new product success
Hart, Susan; Tzokas, Nikolaos - In: Gaining momentum : managing the diffusion of innovations, (pp. 121-155). 2010
Persistent link: https://www.econbiz.de/10008806773
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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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The marketing book
Baker, Michael John (ed.); Hart, Susan (ed.);  … - 2016 - Seventh edition
Persistent link: https://www.econbiz.de/10011411798
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Product strategy and management
Baker, Michael J.; Baker, Michael John; Hart, Susan - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003399076
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New and future research efforts in investigating launch strategies
Hultink, Erik J. - In: Tinbergen Institute research bulletin 6 (1994) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10001162368
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From the special issue guest editor : special issue on branding and new product development
Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10003937932
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New product development
Hart, Susan - In: The marketing book, (pp. 314-336). 2016
Persistent link: https://www.econbiz.de/10011471693
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New product development
Hart, Susan - In: The marketing book, (pp. 314-341). 2003
Persistent link: https://www.econbiz.de/10001725162
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Innovation and new product development
Hart, Susan - In: Marketing theory : a student text, (pp. 281-303). 2010
Persistent link: https://www.econbiz.de/10003950909
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Dimensions of dynamic marketing capability and export performance
Hoque, Mohammad Tayeenul; Ahammad, Mohammad Faisal; … - In: Journal of Knowledge Management 25 (2020) 5, pp. 1219-1240
Purpose: The purpose of this paper is to develop a conceptual framework on the dimensions of dynamic marketing capability (DMC) and its relationship with export performance. The paper also proposes the mediating role of competitive hybrid strategy and the moderating role of environmental...
Persistent link: https://www.econbiz.de/10012413163