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Industrial marketing management : the international journal for industrial and high-tech firms
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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
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2
The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.
;
Ruekert, Robert W.
;
Walker, Orville C.
-
1995
Persistent link: https://www.econbiz.de/10000922468
Saved in:
3
Marketing's role in the implementation of business strategies : a crit. review and conceptual framework
Walker, Orville C.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 15-33
Persistent link: https://www.econbiz.de/10001052883
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4
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
Saved in:
5
Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
Saved in:
6
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
7
Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.
;
Bonner, Joseph M.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
Saved in:
8
Interactions between marketing and R & D departments in implementing different business strategies
Ruekert, Robert W.
;
Walter, Orville C.
- In:
Strategic management journal
8
(
1987
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10003666500
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9
Brand alliances as information about unobservable product quality
Rao, Akshay R.
-
1997
Persistent link: https://www.econbiz.de/10013409711
Saved in:
10
Sales force management : planning, implementation, and control
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000691063
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