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Homburg, Christian
122
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19
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16
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13
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10
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10
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Journal of the Academy of Marketing Science
20
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
20
Journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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6
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4
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3
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3
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2
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2
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2
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2
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1
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1
Brand management ; Vol. 4
1
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1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
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1
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1
European accounting review
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
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1
Gabler Research / Quantitatives Controlling
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of investment analysis, portfolio management, and financial derivatives ; Volume 2
1
Handbook of strategic account management : a comprehensive resource
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integration, governance and performance
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
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ECONIS (ZBW)
141
Other ZBW resources
1
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1
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
-
1993
Persistent link: https://www.econbiz.de/10000894997
Saved in:
2
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10000168166
Saved in:
3
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1999
-
2., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10000680959
Saved in:
4
Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656362
Saved in:
5
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
6
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
7
How should the cost of joint risk capital be allocated for performance measurement?
Homburg, Carsten
;
Scherpereel, Peter
- In:
European journal of operational research : EJOR
187
(
2008
)
1
,
pp. 208-227
Persistent link: https://www.econbiz.de/10003769183
Saved in:
8
Is speed of integration really a success factor of mergers and acquisitions? : An analysis of the role of internal and external relatedness
Homburg, Christian
;
Bucerius, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003286907
Saved in:
9
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
10
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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