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New product success in business/industrial markets : a buyer-seller perspective

Wilson, David T. - In: Industrial marketing : a German-American perspective ; …, (pp. 349-367). 1986

Persistent link: https://www.econbiz.de/10003017298

Industrial marketing : state of art in the USA

Wilson, David T. - In: Industrial marketing : a German-American perspective ; …, (pp. 15-21). 1986

Persistent link: https://www.econbiz.de/10003029487

An integrated model of buyer-seller relationships

Wilson, David T. - In: Handbook of relationship marketing, (pp. 245-270). 2000

Persistent link: https://www.econbiz.de/10001559323

Developing organizational buying theory : a small sample perspective

Wilson, David T. - In: Journal of business research : JBR 13 (1985) 2, pp. 177-185

Persistent link: https://www.econbiz.de/10001021723

Qualitative approaches to organizational buying behavior theory development

Wilson, David T. - In: Advances in business marketing : a research annual 2 (1987), pp. 115-139

Persistent link: https://www.econbiz.de/10001089398

Dydadic interactions : some conceptualizations

Wilson, David T. - 1976

Persistent link: https://www.econbiz.de/10004717817

The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective

Markovitz, Harvey B; Long, Mary M.; Fain, Deborah; … - In: International Journal of Marketing and Sales Education … 1 (2018) 1, pp. 31-48

A mixed-methods design was used to investigate the skills required for college graduates of sales and marketing programs to be successful. Opinions were sought from campus recruiters, sales and marketing executives, and recent alumni. Online job postings and course syllabi were also examined to...

Persistent link: https://www.econbiz.de/10012046668

Internet integration into the industrial selling process: a step-by-step approach

Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J. David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676-689

Persistent link: https://www.econbiz.de/10003483621

Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms

Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105

Persistent link: https://www.econbiz.de/10009485816

The impact of an international field study on students' learning and consumer ethnocentrism

Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713

Persistent link: https://www.econbiz.de/10009388763