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Homburg, Christian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
20
Journal of marketing
19
Journal of the Academy of Marketing Science
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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Springer eBook Collection
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Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
3
GfK marketing intelligence review
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of Consumer Behaviour
2
Journal of international marketing
2
Management for Professionals
2
Psychology & marketing
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Retailing in the 21st century : current and future trends
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Brand management ; Vol. 4
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CESifo forum : a bi-monthly journal on European economic issues
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Commodity Marketing : Strategies, Concepts, and Cases
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Contributions to management science
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Die Betriebswirtschaft. DBW Depot 1984, 4-7
1
Die Zukunft des Electronic Business
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Digital marketing : global strategies from the world's leading experts
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Diskussionsarbeiten der Fakultät für Wirtschaftswissenschaften der Universität Bielefeld
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Economy, entrepreneurship, science and society in the XXI century : [a tribute to Santiago García Echevarría]
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
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OLC EcoSci
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EconStor
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1
Hysteresis in marketing
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897924
Saved in:
2
"Hidden champions": spearheads of Germany's export success : spearheads of Germany's export success
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897937
Saved in:
3
A dynamic product line model : theory, evidence, strategy
Simon, Hermann
-
1984
Persistent link: https://www.econbiz.de/10000709162
Saved in:
4
Market entry in Japan : barriers, problems and strategies
Simon, Hermann
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10001041168
Saved in:
5
Hidden champions : lessons from 500 of the world's best unknown companies
Simon, Hermann
-
1996
Persistent link: https://www.econbiz.de/10011479611
Saved in:
6
Hidden champions : the vanguard of globalia
Simon, Hermann
- In:
Management and economic policy for development
,
(pp. 33-51)
.
2014
Persistent link: https://www.econbiz.de/10010438492
Saved in:
7
A dynamic product line model : theory, evidence, strategy
Simon, Hermann
-
1984
Persistent link: https://www.econbiz.de/10002821725
Saved in:
8
Mental internationalization and global strategy
Simon, Hermann
- In:
International management : text and cases
,
(pp. 11-13)
.
2004
Persistent link: https://www.econbiz.de/10002406219
Saved in:
9
The impact of academic research on business practice experiences from marketing
Simon, Hermann
- In:
Journal of business market management : jbm
2
(
2008
)
4
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003793038
Saved in:
10
The crisis and customer behaviour : eight quick solutions
Simon, Hermann
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10003870031
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